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A product launch that lived inside its own LED environment.

North Star needed a launch environment that made press photograph the space, not just the product. We built a 270-degree LED environment tuned to the reveal moment.

Brand Activation · January 15, 2026 · 4 min read

A product launch that lived inside its own LED environment.

North Star needed a launch environment that made press photograph the space, not just the product. We built a 270-degree LED environment tuned to the reveal moment.

How we approached it

  • 270-degree curved LED environment with custom motion content.
  • Spatial audio designed to shift with the room's three activation zones.
  • Load-in inside a 26-hour venue window.

Scope of work

  • Video & LED
  • Lighting
  • Audio
  • Staging
  • Creative

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