A product launch that lived inside its own LED environment.
All work
North Star LabsBrand ActivationWashington, DC2026

A product launch that lived inside its own LED environment.

270°
LED environment
400
Guests + press
26hr
Load-in window
3
Activation zones
The brief

North Star needed a launch environment that made press photograph the space, not just the product. We built a 270-degree LED environment tuned to the reveal moment.

The approach

How we built it.

  1. 01

    270-degree curved LED environment with custom motion content.

  2. 02

    Spatial audio designed to shift with the room's three activation zones.

  3. 03

    Load-in inside a 26-hour venue window.

Scope
Video & LED
Lighting
Audio
Staging
Creative
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