Journal

Notes from the show floor.

Production thinking, venue field guides, and recaps of the rooms we've built across the Mid-Atlantic.

Planning a general session that holds 1,200 people
Production Notes

Planning a general session that holds 1,200 people

Sightlines, screen size, and audio coverage decide whether a ballroom feels like a keynote or a cafeteria. Here's how we scope it.

July 14, 2026 · 6 min read